Submitted by Annica Svensson on Wed, 06/19/2019 - 13:56
It’s not unusual for an underwired bra to have a raised bottom edge at the front. Why is that? Is it an aesthetic choice or does it serve a function?
Submitted by Annica Svensson on Mon, 06/17/2019 - 08:24
The body is a classic among undergarments and never seems to go out of fashion. In this week’s blog post we look more closely at all the advantages of wearing a bodysuit.
1. Most bodies have an inbuilt bra that gives support to the bust. The body itself ensures that the bra in turn stays in place and doesn’t glide up the back like a normal bra can when you bend down or move around too much. Some women have problems with the bottom edge of a normal bra folding up under the bust. This cannot happen when you wear a body.
Submitted by Annica Svensson on Fri, 06/07/2019 - 09:32
The easy way to build a basic bra wardrobe
So, how many bras do you really need? Just as with your basic wardrobe, it’s a good idea to also give some extra thought to what is in your undergarment drawer. Just a few bra types will go a long way when building up and planning your bra wardrobe. Here are five different types of bras that we think should be represented in every woman’s wardrobe and that cover most needs and occasions.
FLEXIBLE AND FUNCTIONAL FOR EVERYDAY WEAR
Submitted by Annica Svensson on Fri, 05/24/2019 - 08:33
What is guipure embroidery and what really is side support? There are so many technical terms and expressions that are used to describe bras. Our A-Z glossary provides a quick overview of the most common (and a few unusual) terms used in bra descriptions on the Internet and in magazines today.
Submitted by Annica Svensson on Fri, 05/17/2019 - 07:50
A T-shirt bra is the perfect basic garment in your undergarment wardrobe and one of the most popular types of bra. But what really is a T-shirt bra? And is there any difference between a contour bra, a moulded bra and a T-shirt bra? We are going to clarify the terms.
Submitted by Annica Svensson on Fri, 05/10/2019 - 08:17
A bra with a padded cup that doesn’t become hot and sweaty. Does that exist? Absolutely. With a spacer bra you don’t need to compromise on design, comfort or function.
Submitted by Annica Svensson on Fri, 05/03/2019 - 07:59
We wanted to create something new. So we invited a fashion designer known for his unique design language to interpret undergarments and put his personal touch to our Miss Mary. It’s always a risk to do something different, especially when it comes to design partnerships, but we took the chance. This is the story of Visionary – when the undergarment nerds from Borås met the couture master Lars Wallin.
Submitted by Annica Svensson on Fri, 04/12/2019 - 11:14
Do you have difficulty finding a bra that feels right? Do you feel that whatever bra you wear, it pinches or just doesn’t fit? Don’t worry. Our FAQs and problem fixing guide have the answers to most common issues.
Submitted by Annica Svensson on Fri, 04/05/2019 - 10:13
So how exactly do bra sizes really work? Even if you know your own exact bra size, you may still fit into another one or two sizes. You’ll find that these bras fit exactly or almost as well. But how can that be? Today, we are looking more closely at what all women should know – sister sizes.
Submitted by Annica Svensson on Fri, 03/22/2019 - 11:32
Nothing makes us more happy, fills us with more energy, or make us more grateful than to know that our products actually makes a difference in the lives of so many women.
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