Behind the Scenes

Miss Mary of Sweden’s customer service advises women all over the world every day on different bra problems. We asked our customer service manager Ida about her top tips on how to work out which size women should wear without meeting them and how they work to provide the best possible experience to the customer.

Jacquard adds elegance to any garment and never goes out of fashion. It’s just as in vogue now as it was hundreds of years ago, when only the very wealthiest could afford it. Here we take a closer look at what makes this luxurious and iconic material so unique, and why it’s always a worthwhile investment for your wardrobe.

What is it like working as a lingerie designer? This week in our blog we meet Miss Mary’s designer and pattern designer Marie-Louise Asphäll to get an insight into how new collections are created. We also ask her if she has any personal favourites in the range. You’ll find the answers to this and much more in our in-depth interview.

Did you know that Miss Mary of Sweden have made lingerie since the early 60s? Today we take you back to our humble beginnings in 1962.

Wearing the wrong bra can spoil your day. But then suddenly you find that perfect fitting bra and just like that things change. Today, we let our customers describe in their own words their feeling when they found Miss Mary.

We are passionate about creating undergarments and we live for all the great feedback we get. Recently, the daughter of a hundred-year-old lady phoned and ordered bras for her mother. She told us that her mother had worn Miss Mary for over 40 years (!) and didn’t want to wear any other brand. That was lovely to hear.

We wanted to create something new. So we invited a fashion designer known for his unique design language to interpret undergarments and put his personal touch to our Miss Mary. It’s always a risk to do something different, especially when it comes to design partnerships, but we took the chance. This is the story of Visionary – when the undergarment nerds from Borås met the couture master Lars Wallin.

Unlike most textile companies in Sweden today, Miss Mary doesn’t just retain its design department in its head office but also the test sewing. In today’s article, we visit our bra atelier where our team works to produce the perfect fit for your next Miss Mary bra.